Thursday, February 28, 2008

wrapping that's more prison than package

Remember that one time when you got that awesome CD player from under your Christmas tree, but then it took about three and a half hours to open... Well at least you got a CD player... o and don't forget that huge gash on your left hand from opening it.

"Manufacturers say molded packaging protects goods on the long journey from asia. Retailers say the heat-sealed edges keep shoppers from opening them in stores. And products certainly look picture-perfect in that clear plastic bubble."

"RESISTANT TO SCISSORS, RAZOR-BLADES AND LOUD SWEARING"


Not only is this type of packaging annoying and irritatingly hateful, but it is also very environmentally un-friendly. The waste of all that plastic does come up as an issue.

Although retailers will be hesitant to change from their thief-repellant, fresh-new-car-scented, clamshell airtight wrapping, these retailer will soon have to say good-bye to their preferred clamshell packaging. The now fad is all about "natralock" an easy to open cardboard & plastic hybrid, as Costco wholesalers have.


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