STFU: "A Package That Lights Up The Shelf"

This is awesome.

Shaving gel, aftershave, and face wash.

No money spent on advertising, just on packaging

"The product, called NXT, is sold in an arresting triangular container that lights up from the bottom, illuminating air bubbles suspended in the clear gel. The plastic is tinted blue, and when the AAA batteries in its base are lighted, the whole thing looks like a miniature lava lamp or a tiny fishless aquarium.

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